The Best CRM for Real Estate Agents in 2026: Complete Comparison

Evaluate a CRM against your workflow, team size, integration requirements and the complete written quote, rather than an isolated headline price.

What to Evaluate

• Speed-to-lead automation (instant text/call)
• AI integration depth (voice, email, SMS)
• Pipeline visibility for team leaders
• MLS and dialer integrations
• Mobile experience for agents in the field
• True cost (per-seat, transaction fees, add-ons)

Follow Up Boss

Follow Up Boss offers per-user and team packages, with monthly and annual billing options. Its official pricing page and billing guide were checked October 23, 2026. Numeric prices are omitted because the checked pages did not explicitly establish currency. Confirm currency, tax, included users and calling add-ons in your quote.

kvCORE

Best for: large brokerages wanting an all-in-one platform with IDX. Heavier learning curve. Pricing: enterprise quote.

Lofty (formerly Chime)

Lofty lists Agent, Team, Broker and Enterprise packages with request pricing. The official package page was checked October 23, 2026; it does not establish a public base price or billing currency. Request a quote specifying package, users, add-ons, currency and billing term.

Sierra Interactive

Sierra lists Starter (1 user), Essential (3 users) and Growth (5 users). Its official pricing page, checked October 23, 2026, describes a 12-month agreement with annual upfront or monthly billing. Numeric prices are omitted because the checked page did not explicitly establish currency. Confirm currency, additional-user charges and package conditions in your quote.

BoomTown

Best for: established brokerages with budget. Mature platform but pricier than competitors.

Our Pick for 2026

Follow Up Boss + Mod AI is an option for teams seeking configured calling workflows and concise CRM context. Mod Automations supports new lead calling, configured CRM-tag-triggered calling and recurring outreach to older leads every two months. Capabilities depend on the connected CRM, selected services and configuration.

Book a call to see the FUB + Mod AI stack live.